This was an extension of a class project to create a hypothetical design for a new KONG dog toy. This initial concept aims to promote behavior change for dogs with excess energy and also helps resolve eating habits.
The final dog toy concept holds treats or kibble inside and requires the dog to dig or pull at the tabs on top to release whats inside.
Dogs with exponential energy often busy themselves through a digging type of behavior, whether that is digging through the sofa and ripping out the stuffing or digging holes in the backyard. I focused on this behavior as I also have this issue with my dog.
Before arriving through the final concept, I experimented with a variety of chew toys and explored variations on how to create a toy that keeps the interest of the dog, but also benefits it in some way (cleaning teeth, puzzle solving skills, and others).
The final design consists of a two parts, one that holds the kibble or treats and the other that features a series of tabs. These “tabs” or “slits” adds a layer of difficulty to dogs with rushed eating or over eating habits, and also helps dogs with digging habits. The tabs allows for the scent to come through and allows for the dog to release its excess energy by playing with the toy, thus leading to less desire to dig holes.
The final packaging design on the left shows two approaches to utilizing the KONG branding standards. The first image above is taken directly from the KONG packaging brand standards, with the use of appropriate type (or closest I had access to) and use of proper CMYK colors for the different informational components. The packaging approach on the bottom is not an extension of the brand with the packaging being a tag with the logo name and bar code. This packaging design is more realistic given the larger size of the product itself being freestanding and might be too heavy to hang as seen in the initial packaging design.