CitizenWolf was a group project conceptualized with Audrey Twigg, Eric Tofsted, and myself, as a reaction to the news of the Chinese Government using facial tracking technology to punish their citizens spotted in protests. This led to the team brainstorming ways that this technology can be in the hands of the citizens for protection.
This hypothetical branding project brought together various components from the team members. Eric Tofsted and Audrey Twigg were great collaborators. In this project we all had a similar vision on what the end product needed to be. We drafted our own variations on the logo with Audrey Twigg designing its final iteration and Eric Tofsted designing the final UI and marketing materials. I designed the final brand standard presentation and provided extra resources and assets that the other team members used. I also helped fill gaps in the process as well as kept the team organized with tasks and file management.
The team wanted to focus on how to utilize this new facial tracking technology as a weapon to fight injustices. The power of the citizen was a main objective and it became visually embodied through the apps identity. The Wolf was a sign of protection and power that the team developed from a team brainstorming session. The need to empower and protect the audience through this app in combination with the iconography of the wolf quickly materialized into a strong branding approach using bright reds and bold typography.