In this project I was tasked with creating a toolkit, and I wanted to create something in which I could share my knowledge of Industrial Design through what I learned with Communication Design. I concepted a series of toolkits catered to a range of ages and skill level. In this instance I created a Beginner Builder Kit catered for ages 6-12 to learn the basics of working with wood and plastic.  
The initial toolkit design was created for a type of suitcase container with the lid holding the instructional booklet and the heavier tools in the base of the kit. Because the nature of the toolkit is a bases of building knowledge I wanted practical reusable tools to be inside the kit. The kit consists most of the original die-line contents with a tape measurer, 6” ruler, safety goggles, eraser, pencil, and instructional booklet. 
Initial Die Line
Initial Die Line
Initial Mockup
Initial Mockup
Beginner Builder Toolkit Interior
Beginner Builder Toolkit Interior
The final design tales visual cues from blueprints, from the color and the lines creating a stencil like look on the letters. The nesting of the letters echo a bit of architecture as well as the alignment of the title of the booklet on the bottom of the mark. Because this kit was geared toward younger audiences I  created some characters personifying the two different aspects of the toolkit. Bianca the Builder who is the main guide throughout the booklet and Dave the Drafter that guides through sketches and planning of a project. 
Beginner Builder Interior 2
Beginner Builder Interior 2
Beginner Builder Back Panel
Beginner Builder Back Panel

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